444 was founded by Julius Juul and Davide Maccari in Copenhagen on April 4th, 2024. Activewear is built from synthetic materials, made to be replaced. 444 is the response to this. Biobased activewear essentials, created from what is best for the body. Garments that last, conceived as a uniform for training, recovery, and everyday life.

Somewhere in between Technical Innovation and Intentional Presence.